Prinzipien des Direkt-, Datenbank- und Digitalmarketings von Alan Tapp (Englisch) Pape
135,11 €
What role do information and databases have to play in this system?. Alan Tapp's successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and Matthew Housden for the most up-to-date book yet.
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