Makro-Social Marketing Einblicke: Systemdenken für böse Probleme, Papier...
75,73 €
Macro-social Marketing Insights : Systems Thinking for Wicked Problems, Paperback by Kennedy, Ann-marie (EDT), ISBN 0367785471, ISBN-13 9780367785475, Brand New, Free P&P in the UK This book provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and implementing macro-level change are presented.
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