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A "how-to" guide to boosting sales through predictive and prescriptive analytics Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Praise for DATA DRIVEN "Too often, the only data sales leaders have are backwards-looking, seen through the rear view mirr∨ but now with the ideas and models in Data Driven, you can use data to look through the windshield, to see where you're going.".
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