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Marketing-Analysen: Datengesteuerte Techniken mit Microsoft Excel von Wayne L. Win

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Practical exercises in each chapter help you apply and reinforce techniques as you learn. Excel is that tool. Every example in this book features step-by-step instructions, a downloadable Excel file containing data and solutions, and plenty of screenshots.

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ISBN-13:

9781118373439
Book Title:

Marketing Analytics
ISBN:

9781118373439

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