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Kontext und Kognition in der Verbraucherpsychologie: Wie Wahrnehmung und Emotion leiten...

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Context and Cognition in Consumer Psychology : How Perception and Emotion Guide Action, Hardcover by Foxall, Gordon R., ISBN 1138778192, ISBN-13 9781138778191, Brand New, Free P&P in the UK This work pays particular attention to the roles of perception and emotion in accounting for consumers’ actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed.

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Book Title:

Context and Cognition in Consumer Psychology : How Perception and
ISBN:

9781138778191

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