Fragen, Messen, Lernen: Mit Social Media Analytics verstehen und beeinflussen...
22,68 €
Ask, Measure, Learn : Using Social Media Analytics to Understand and Influence Customer Behavior, Paperback by Finger, Lutz; Dutta, Soumitra, ISBN 1449336752, ISBN-13 9781449336752, Like New Used, Free P&P in the UK You can measure practically anything in the age of social media, but if you don't know what you're looking for, collecting mountains of data won't yield a grain of insight. This non-technical guide shows you how to extract significant business value frombig data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the cover.
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