Fragen, Messen, Lernen: Mit Social Media Analytics verstehen und beeinflussen...
24,37 €
Ask, Measure, Learn : Using Social Media Analytics to Understand and Influence Customer Behavior, Paperback by Finger, Lutz; Dutta, Soumitra, ISBN 1449336752, ISBN-13 9781449336752, Like New Used, Free shipping in the US You can measure practically anything in the age of social media, but if you don't know what you're looking for, collecting mountains of data won't yield a grain of insight. This non-technical guide shows you how to extract significant business value frombig data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the cover.
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