Words that Sell, Revised and Expanded Edition by Richard Bayan (Paperback, 2006)
Looking for a better way to say "authentic?". How about "appealing?". Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting.". More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more.
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