Wine Sales and Distribution: The Secrets to Building a Consultative Selling Appr
72,10 €
The authors' approach is based on a clear understanding of the principles, strategies, and practices used by leading wine professionals. Paul Wagner is founder of Balzac Communications & Marketing. With Liz Thach and Janeen Olsen, he is the author of Wine Marketing & Sales, Strategies for a Saturated Market, which won the 2008 Gourmand International Award for the best wine book of the year for professionals.
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