What Were They Thinking?: Marketing Lessons I've Learned from Over 80000 New Pro
18,72 €
In What Were They Thinking?., McMath shows you how to avoid such mistakes, with more than eighty marketing lessons he's learned from his long experience with clods and clunkers. As People magazine put it, "McMath knows his goods — and his bads and uglies, too" — and here he shows you how to.
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