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Visuelle Methoden in Marketing und Verbraucherforschung (Routledge Studies in

Name: Visuelle Methoden in Marketing und Verbraucherforschung (Routledge Studies in
SKU: 135453930480
Price: 150.43 EUR
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150,43 €

The book encompasses three key sections guiding the readers through the ABCs of visual research from philosophy to data collection, and analysis; with separate chapters on dissemination and ethics.

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EAN:

9781032316826
UPC:

9781032316826
ISBN:

9781032316826
Format:

Hardback, 216 pages
Author:

Fatema Kawaf (Edited by)
Book Title:

Visual Methods in Marketing and Consumer Research
Item Height:

1.4 cm
Item Length:

23.4 cm
Item Weight:

0.48 kg
Item Width:

15.6 cm
Language:

Eng
Publisher:

Routledge

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