Visuelles Marketing: Ein praktischer Leitfaden für die Wissenschaft von Branding & Einzelhandel von Ba
50,84 €
Barbara E. Kahn is Patty and Jay H. Baker Professor of Marketing at the Wharton School at the University of Pennsylvania. Her research focuses on vision and visual behavior. The book is a must read for marketing students and practitioners, and fun and interesting to read for everyone else.
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