Value Proposition Design: Wie man Produkte und Dienstleistungen erstellt, die Kunden wollen...
Value Proposition Design : How to Create Products and Services Customers Want, Paperback by Osterwalder, Alexander; Pigneur, Yves; Bernarda, Greg; Smith, Alan, ISBN 1118968050, ISBN-13 9781118968055, Brand New, Free shipping in the US Th will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition th gives you exclusive access to an online companion on .
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