UNDERSTANDING MEDIA 8211 THE EXTENSI von MCLUHAN, MARSHALL (Taschenbuch)
43,24 €
This seminal work explores the profound effects of media on human perception and society. Marshall McLuhan argues that the medium itself, rather than the content it conveys, shapes and controls the scale and form of human association and action. Through his famous aphorisms, such as "the medium is the message," McLuhan analyzes various forms of communication and their transformative impacts on culture and consciousness. He delves into how different types of media change social structures and influence human behavior, emphasizing the need to understand technology's role in shaping our collective experiences. .
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