Grünes Verbraucherverhalten verstehen: Ein qualitativer kognitiver Ansatz, Ha...
Understanding Green Consumer Behaviour : A Qualitative Cognitive Approach, Hardcover by Wagner, Sigmund A., ISBN 0415157323, ISBN-13 9780415157322, Like New Used, Free P&P in the UK Examines basic aspects of the working of the human mind through the study of green consumers. Adopts an interdisciplinary approach, drawing on insights from psychology and anthropology, as well as on the author's original research. Looks at how consumers develop meaning regarding green products, and examines how successful consumers are in assessing the environmental attributes of products in daily life. Of interest to those studying business, consumer research, psychology, anthropology, and environmental issues. Annotation c. by Book News, Inc., Portland, Or.
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