Too Many Geese; Too Few Swans: PR Sovereignty Held Hostage by 'communications' b
16,33 €
Too Many Geese; Too Few Swans. Chester Burger, founder/chairman, PRSA's College of Fellows ; Founder/chairman, Chester Burger Co. "In crisp and forceful and pungent language John Budd contrasts the proper goals of the craft of PR with the realities of current performance. and urges communication consigliores to change their ways and avoid even the appearance of spin. but he's not sanguine this is either feasible or possible.".
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