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The Social Media Communication Matrix: A New Direction in Public Relations by Ke

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Sophisticated problem solving in strategic communication or public relations (PR) is done through planning, strategic communication planning. This work used the strategic communication plan based on Wilson and Ogden's (2014) work for basic structure and an operational definition of strategic communication developed by one of the authors.

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ISBN-13:

9781606497920
Book Title:

The Social Media Communication Matrix
ISBN:

9781606497920

None:

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