Das Texterhandbuch: Eine Schritt-für-Schritt-Anleitung zum Schreiben von Texten, die verkauft werden
35,44 €
This is a book for everyone who writes or approves copy--copywriters, account executives, creative directors, freelance writers, advertising managers...even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that get more attention--and sell more products.
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