Das Texterhandbuch (4. Auflage): Eine Schritt-für-Schritt-Anleitung zum Schreiben von Kopien
26,80 €
"I don't know a single copywriter whose work would not be improved by reading this book. --David Ogilvy "This book succeeds on two levels. And for professionals behind a typewriter, the book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf.".
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