The Business of History: Tales and Lessons from Two Centuries of British Commerc
42,41 €
Those that don't will be consigned to the graveyard of dinosaurs. CEOs would be wise to reflect upon the lessons in this book.". How inevitable was their failure?. Our 'cast' includes Unilever, Boots, Dunlop, Pears, Cadbury, WHSmith, Bass, Wedgwood, Schweppes, Colman's and more.
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