Das Big Data-getriebene Geschäft: Wie man Big Data nutzt, um Kunden zu gewinnen und die Konkurrenz zu schlagen
34,80 €
Better information allows for better decisions, better targeting, and better reach. 166 Schadenfreude?. 167 12 Using Data Responsibly 169 Privacy and Online Advertising 173 Privacy and the Corporate Database 176 The Responsibility of Corporations 179 13 Big Data's Big Future 183 How Cleversafe Harnessed the Power of Data 187 Key Trends Defining Big Data's Future 188 The Human Touch Remains Essential 206 Index 209.
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