Strategische Wissenschaftskommunikation: Ein Leitfaden zur Festlegung der richtigen Ziele für...
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Among other things, science communicators, they argue, should strive to seem competent, warm, honest, and willing to listen. Their work should also convey a desire to make the world a better place. All scientific communication is goal-oriented, and Besley and Dudo discuss the importance of recognizing the right goals, then employing strategic and tactical communication in order to achieve them.
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