Strategische Kommunikation: Eine Einführung in Theorie und globale Praxis, schwer...
184,59 €
The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on 'The Future of Strategic Communication'. The new edition also features enhanced pedagogical features to aid learning, suchas key takeaways, and new international case studies and examples throughout.
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