Stefano Puntoni Bart De Langhe Decision-Driven Analytics (Taschenbuch)
21,79 €
Autor: Stefano Puntoni, Bart De Langhe. Challenging the conventional wisdom of data-driven decision-making, marketing professors and behavioral scientists Bart De Langhe and Stefano Puntoni argue that many analytics efforts flounder because data analyses are disconnected from the decisions to be made.
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