Statistical Methods in Customer Relationship Management, Hardcover by Kumar, ...
Statistical Methods in Customer Relationship Management, Hardcover by Kumar, V.; Petersen, J. Andrew, ISBN 1119993202, ISBN-13 9781119993209, Like New Used, Free shipping in the US Traditional marketing theory and practice tend to focus on acquiring new customers, but Kumar (Georgia State U.) and Peterson (U. of North Carolina-Chapel Hill) explore measures to retain customers, keep them from drifting to competitors, and win them back if they do. They explore quantitative and modeling aspects, looking at models for customer acquisition, models for customer retention, integrated models for acquiring and retaining customers, models for customer churn, and models for customer win-back. A chapter also suggests how to implement the models. Annotation ©2012 Book News, Inc., Portland, OR ()
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