Entscheidungsfindung zur Verkaufsförderung: Konzepte, Prinzipien und Praxis [Taschenbuch]
21,12 €
This book is a resource for sales promotion professionals looking to improve the effectiveness of their sales promotions. It presents the findings of global research which explores the very DNA of sales promotions, including their role, rationale, nature and function, key decision-making processes and campaign evaluation.
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