Rolle intelligenter Technologien bei der Entscheidungsfindung: Entwicklung, Unterstützung und Tr...
158,74 €
Role of Smart Technologies in Decision Making : Developing, Supporting and Training Smart Consumers, Hardcover by Pantano, Eleonora (EDT); Serravalle, Francesca (EDT), ISBN 1032308826, ISBN-13 9781032308821, Brand New, Free shipping in the US This comprehensiv examines the impact of smart technologies in consumer behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.
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