Enthüllung des Unternehmens: Perspektiven auf Identität, Image, Reputation, Korp...
60,19 €
Revealing the Corporation : Perspectives on Identity, Image, Reputation, Corporate Branding, and Corporate-Level Marketing, Paperback by Balmer, John (EDT); Greyser, Stephen A. (EDT), ISBN 041528421X, ISBN-13 9780415284219, Like New Used, Free P&P in the UK As the concepts of corporate identity, communication, image and branding have caught the imagination of scholars and managers, new ways of conceptualizing organizations have arisen. This augmented anthology affords a new way of comprehending organizations, drawing on a range of disciplinary perspectives. Now a classic text, th is essential reading for students, researchers and managers interested in corporate reputation, branding and marketing.
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