Fragebogengestaltung, Interviews und Einstellungsmessung von Oppenheim, A. N.
88,35 €
The new edition has extended its scope to include interviewing (both clip-board and depth interviewing), sampling and research design, data analysis, and a special chapter on pilot work. The book is laced throughout with instructive examples from many fields, ranging from marketing surveys to the study of children's political perceptions.
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