Fragebogendesign: Planen, strukturieren und schreiben Sie Umfragematerial für...
This textbook is an invaluable resource for anyone interested in designing effective market research surveys. With insights from renowned author Ian Brace, readers will learn how to plan, structure and write survey material that yields meaningful results. Featuring 296 pages of expert advice, this paperback book is an essential addition to any marketer's toolkit. It covers a wide range of topics including questionnaire design, survey sampling and data analysis. It's the perfect guide to help you get started on your next market research project.
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