Die Armen an die erste Stelle setzen: Wie Ventures auf der Basis der Pyramide von der Entwicklung lernen können...
63,53 €
Putting the Poor First : How Base-of-the-Pyramid Ventures Can Learn from Development Approaches, Hardcover by Waibel, Piera; Gardetti, Miguel Angel (FRW), ISBN 1906093741, ISBN-13 9781906093747, Brand New, Free P&P in the UK In order to make progress toward the UN Millennium Development Goals – and particularly in terms of poverty alleviation – business has a pivotal role to play: in terms of core business; purchasing products from the poor; employing them; and selling them affordable services and products. Serving the global 4 billion people at the base of the economic ladder – the Base of the Pyramid (BoP) – with suitable products and services is a new but growing field in research and practice.
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