Public Relations and Community : A Reconstructed Theory, Hardcover by Kruckeb...

Public Relations and Community : A Reconstructed Theory, Hardcover by Kruckeberg, Dean; Starck, Kenneth, ISBN 0275929116, ISBN-13 9780275929114, Brand New, Free shipping in the US "This slim volume hits hard at one major point: public relations practitoners need to abandon their dominant attitude of narrowly serving the needs of their clients and instead attempt to engender a broad-based sense of community. By approaching public relations from this broader perspective both the needs of the client and the community are served. Implicit in this theory is that a closer-knit community will retain more traditional family-based values and therefore comprise a more stable and appreciative economic unit for one's client." Canadian Journal of Communication

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