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Pricing in Business, Paperback by Hague, Douglas, ISBN 0815370458, ISBN-13 9780815370451, Like New Used, Free P&P in the UK This book, first published in 1971, reports on the first detailed study of pricing decisions ever made in the UK. Based on case studies, it shows precisely how thirteen pricing decisions were taken. In doing so, it reveals the objectives pursued by these firms and how conflicts between these objectives were resolved.
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