Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
18,22 €
Why can a 50p aspirin do what a 5p aspirin can't?. If an item is "free" it must be a bargain, right?. Why is everything relative, even when it shouldn't be?. Predictably Irrational by Dan Ariely. He currently lives in Durham, North Carolina with his wife and two children.
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