Organisationsdiskurs: Eine Sprach-Ideologie-Macht-Perspektive von Renata Fox (E
154,11 €
By Renata Fox, John Fox. Corporate Ideology. It explores how leading corporations use their own special language to define their cultures. Organizational Discourse. Corporate Public Discourse. They then develop a theory of discourse from a language-ideology-power perspective, which they apply to specific examples, such as IBM and Shell.
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