Optimal Database Marketing: Strategy, Development, and Data Mining by Ronald G.
259,68 €
He has more that 25 years of teaching experience. Working with an advisory board of industry experts, he co-developed the Marketing Database course in the model curriculum. In addition to consulting, Perry has taught at New York University in the Direct Marketing Master's Degree program since Fall, 1998 currently teaching "Statistics for Direct Marketers" and "Database Modeling.".
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