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Optimales Datenbankmarketing: Strategie, Entwicklung und Data Mining von Perry D.

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22,83 €

The product is a textbook titled "Optimal Database Marketing: Strategy, Development, and Data Mining" authored by Perry D. Drake and Ronald G. Drozdenko. Published by SAGE Publications, it was released in 2002 and consists of 424 pages. This book delves into the subject areas of Business & Economics, Marketing, and E-Commerce, offering insights into effective database marketing strategies, development techniques, and data mining practices. It serves as a comprehensive resource for individuals seeking to enhance their understanding of database marketing principles and applications.

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