Moderating Focus Groups : A Practical Guide for Group Facilitation, Hardcover...
202,33 €
Moderating Focus Groups : A Practical Guide for Group Facilitation, Hardcover by Greenbaum, Thomas L., ISBN 0761920439, ISBN-13 9780761920434, Brand New, Free shipping in the US A broad guide for leaders of focus groups, in-depth interviews, or business meetings. Describes techniques ranging from pre-session tips for recruiting participants to post-session reporting. Includes advanced techniques such as managing group dynamics, energizing a tired group, and digging deeper into people's minds. Also offers information on building a business moderating focus groups and how to price services. Annotation c. Book News, Inc., Portland, OR ()
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