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Marketing to the Poor : Creating Value, Paperback by Singh, Ramendra (EDT); W...

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Marketing to the Poor : Creating Value, Paperback by Singh, Ramendra (EDT); Wani, Tahir A. (EDT), ISBN 1032318295, ISBN-13 9781032318295, Brand New, Free shipping in the US This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the socio-cultural characteristics of these markets, it offers solutions for businesses to overcome spatial, institutional, and financial challenges while working in these contexts.

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  • ISBN:
    9781032318295