Marketing für die Armen: Wertschöpfung, Hardcover von Singh, Ramendra (EDT); W...
160,16 €
Marketing to the Poor : Creating Value, Hardcover by Singh, Ramendra (EDT); Wani, Tahir A. (EDT), ISBN 1032130288, ISBN-13 9781032130286, Brand New, Free P&P in the UK This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the socio-cultural characteristics of these markets, it offers solutions for businesses to overcome spatial, institutional, and financial challenges while working in these contexts.
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