Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory
60,76 €
This book argues that this multifarious reputation for persuasion within marketing stems from the influence of two quite oppositional paradigms - the scientific and the magico-rhetorical - that ebb and flow across the discourses of its discipline and practice.
Jetzt bei Ebay:
![Produktbild - A Theory of Contemporary Rhetoric [Paperback] NEUF](https://i.ebayimg.com/thumbs/images/g/zN8AAeSwzZNoOCF~/s-l140.jpg)
![Produktbild - Philosophical Foundations of Probability Theory (Routledge Revivals) [Paperback]](https://i.ebayimg.com/thumbs/images/g/OSYAAeSwQ8dn~lfG/s-l140.jpg)
