Marketingforschung: Ansätze, Methoden und Anwendungen in Europa, Paperbac...
104,11 €
Marketing Research : Approaches, Methods and Applications in Europe, Paperback by Kent, Ray, ISBN 1844803279, ISBN-13 9781844803279, Like New Used, Free P&P in the UK Aimed at post-introductory Marketing undergraduates and postgraduate students, this UK textbook provides a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. It compares and contrasts research from both academic and client-based perspectives.
Jetzt bei Ebay:
