Marketing im 21. Jahrhundert: Konzepte, Herausforderungen und Imperative, Hardcov...
93,85 €
Marketing in the 21st Century : Concepts, Challenges and Imperatives, Hardcover by Kyambalesa, Henry, ISBN 1138707724, ISBN-13 9781138707726, Brand New, Free P&P in the UK This title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. Th updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out.
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