Marketing for Scientists: How to Shine in Tough Times by Marc J. Kuchner (Englis
31,79 €
In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. As an astrophysicist at NASA, Kuchner knows that ""marketing"" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer.
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