Marketing Analytics: Wichtige Tools für datengesteuerte Entscheidungen, Hardcover von...
35,33 €
Marketing Analytics : Essential Tools for Data-Driven Decisions, Hardcover by Venkatesan, Rajkumar; Farris, Paul W.; Wilcox, Ronald T., ISBN 0813945151, ISBN-13 9780813945156, Like New Used, Free P&P in the UK Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts., reviewing a previous edition or volume
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