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Marketing: Eine Einführung von Philip Kotler und Gary Armstrong (2016, Handel...

23,38 €

Looking for a comprehensive guide on Marketing? Look no further than "Marketing: An Introduction" by Philip Kotler and Gary Armstrong. This 2016 trade paperback edition is perfect for students and professionals alike who want to learn about the fundamentals of marketing. With 672 pages, readers will gain valuable insights into the subject matter, including its history, principles, and practical applications. This textbook from Pearson Education is written in English and covers various topics such as trade, advertising, and consumer behavior. It has a length, height, and width of 0.4 inches and weighs 44.4 ounces, making it easy to carry around. Don't miss out on this essential resource for anyone interested in marketing.

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