Management von Marktbeziehungen: Methodische und empirische Einblicke, Paperb...
42,99 €
Managing Market Relationships : Methodological and Empirical Insights, Paperback by Lindgreen, Adam, ISBN 1138356468, ISBN-13 9781138356467, Like New Used, Free shipping in the US Managing Market Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Building on research with colleagues, Adam Lindgreen argues that companies must add value - either through their products and services or through their relationships, networks, and interactions.
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