Innovationsmanagement: Integration von technologischem, marktwirtschaftlichem und organisatorischem Wandel
2,96 €
"Managing Innovation" is a textbook authored by John Bessant and Joe Tidd. It focuses on integrating technological, market, and organizational changes within the realms of technology, management, and marketing. The book is designed for adult learning and university students studying innovation management, offering insights into how to effectively navigate and implement changes in these key areas. With a comprehensive approach to managing innovation, this textbook serves as a valuable resource for those looking to understand and apply strategies for success in an ever-evolving business landscape.
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