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Kundennutzen verwalten: Ein Schritt nach dem anderen (zweite Auflage) von Dilip Soman

Name: Kundennutzen verwalten: Ein Schritt nach dem anderen (zweite Auflage) von Dilip Soman
SKU: 135458203144
Price: 80.90 EUR
Availability: InStock
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80,90 €

How do you decide how much to spend on various marketing actions?. Where do you start, what tools do you use, and what heuristics are useful in making these decisions?. It presents an integrated view of the marketing function.

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EAN:

9789811240799
UPC:

9789811240799
ISBN:

9789811240799
Format:

Hardback, 416 pages, Second Edition Edition
Author:

Dilip Soman
Book Title:

Managing Customer Value: One Step at a Time (Secon
Item Height:

2.4 cm
Item Length:

22.9 cm
Item Weight:

0.72 kg
Item Width:

15.2 cm
Language:

Eng
Publisher:

WSPC

Economy Shipping from outside:

eBay SpeedPAK Economy 3,40 EUR - Lieferung zwischen 24. June 2025 und 07. July 2025 (bei heutigem Zahlungseingang)
Versand nach:

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Isle of Man , Guyana , Amerikanisch-Samoa , Französisch-Polynesien , Guam , Palau , Algerien , Angola , Burkina Faso , Kongo, Demokratische Republik , ... und weitere

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