Managing Customer Experiences in an Omnichannel World: Melody of Online and Offl
136,18 €
Table of Contents Chapter 1. The Democratization of Technology Tibor KarlovitzChapter 3. Özge GökChapter 4. Pillars of OCCEM StrategiesChapter 8. Application and Integration of Omni Channel Decisions to CRM Ozan Karacali, Gulberk SalmanChapter 11.
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